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	<title>Bethanyology &#187; rent</title>
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		<title>Redbox is Good</title>
		<link>http://www.bethanyjensen.com/2007/11/11/redbox-is-good/</link>
		<comments>http://www.bethanyjensen.com/2007/11/11/redbox-is-good/#comments</comments>
		<pubDate>Sun, 11 Nov 2007 20:23:36 +0000</pubDate>
		<dc:creator>Colin</dc:creator>
				<category><![CDATA[Things I Like]]></category>
		<category><![CDATA[kiosks]]></category>
		<category><![CDATA[locations]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[passwords]]></category>
		<category><![CDATA[redbox]]></category>
		<category><![CDATA[release]]></category>
		<category><![CDATA[rent]]></category>
		<category><![CDATA[rsquo]]></category>

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		<description><![CDATA[When they asked us to move to Arkansas, one of my first thoughts was &#34;I hope they have Redbox there.&#34;&#160; Yes, that really was one of the first things I checked when analyzing the area.&#160; Redbox is a system of ATM-looking machines (big and red) where you can rent movies for $0.99/day, with no membership [...]]]></description>
			<content:encoded><![CDATA[<p>When they asked us to move to Arkansas, one of my first thoughts was &quot;I hope they have <a href="http://www.redbox.com/" target="_blank">Redbox</a> there.&quot;&nbsp; Yes, that really was one of the first things I checked when analyzing the area.&nbsp; Redbox is a system of ATM-looking machines (big and red) where you can rent movies for $0.99/day, with no membership or fees of any kind.&nbsp; And they didn&#39;t have Redbox in Arkansas&#8211;not until a month ago.&nbsp; What they did have, at the grocery stores, was something called <a href="http://www.thenewrelease.com/" target="_blank">The New Release</a>.&nbsp; And it wasn&#39;t the same thing&#8230; it really seems like a simple business model&#8211;how much different could it be?&#8211;but it was different enough that I didn&#39;t rent more than a few movies from The New Release boxes.&nbsp; Still, either is better than the obsolete $5&nbsp;for 5 days offered at Blockbuster, Hollywood Video, or any other video store.</p>
<p>According to its website, TNR has more than 3,000 locations, including locations in A&amp;P, Dillon&rsquo;s, Food 4 Less, Food Lion, Fry&rsquo;s, H-E-B, Kroger, King Soopers, Publix, Quality Food Centers, Ralph&rsquo;s, Roundy&rsquo;s/Pick &lsquo;N Save, and Spartan/Family Fare.&nbsp; It has been around since 2002.&nbsp; Redbox, on the other hand, burst onto the scene in 2005 and now has 5000 kiosks because of its marketing and operational efficiencies and its partnerships with McDonalds and Coinstar.&nbsp; It can be found at most any McDonalds, some WalMarts, and&nbsp;any grocery store that has a Coinstar machine.</p>
<p>Okay, now my pragmatic beefs: First, Redbox is miles more user friendly.&nbsp; One would think the major touchpoint metric of the business model would be the software running the box, and therefore both companies would put professional usability into their development.&nbsp; Not so, The New Release is a bear to use.&nbsp; First off (if you&#39;re reading this, corporate people), there is no ability to sort by release date.&nbsp; You can click &quot;Show only new releases&quot; and it shows movies less than a year or two old; but what&#39;s the point in that?&nbsp; At a Redbox, the first thing I do is sort by release date, which shows me the movies I&#39;m looking for before it shows me movies I&#39;ve vetoed 20 times on my last 20 visits.&nbsp; At The New Release, I have to thumb through 100 movies alphabetically no matter what I&#39;m looking for, and if I&#39;m barely able to convince my wife to come rent a movie, not being able to scroll efficiently is a death trap.</p>
<p>Second, and another dealkiller: At The New Release kiosks, there is nowhere, <em>nowhere</em>, where it says when the movie&#39;s due.&nbsp; The first time I rented a movie I went home and surfed their website for 10 minutes looking for a time when I had to have the movie in, and it is simply not there.&nbsp; I&#39;m assuming it&#39;s at midnight the next day, but I still don&#39;t know that.&nbsp; Redbox is clearly due at 9 pm to any Redbox.</p>
<p>Third, Redbox has passwords for free movies.&nbsp; No matter what you do, they&#39;ll send you more passwords.&nbsp; I&#39;ve even seen them on the news saying they love the free publicity when people set up sites like <a href="http://www.insideredbox.com/" target="_blank">InsideRedBox.com</a>, which give you hundreds of passwords for hundreds of free movies.&nbsp; If you&#39;re selling a new concept, you have to give free teasers, and Redbox understood that with one of history&#39;s most successful viral marketing campaigns&#8211;that of sending free passwords in emails and encouraging people to pass said passwords on to friends.</p>
<p>Fourth, you can return a movie to any Redbox.&nbsp; People, we have too many libraries in America, let alone video rental locations,&nbsp;to have not learned this lesson.&nbsp; If at all possible, I want to be able to rent wherever I&#39;m at and return wherever I&#39;m at.&nbsp; I want to be able to go on a business trip or vacation, knowing I can rent a movie here and return it there, or vice versa.</p>
<p>Overall, any rental kiosk is better than a store.&nbsp; Stores are better for selection, but selection&#39;s not worth $5 when you can buy most &quot;selection&quot; type movies for under $10 these days.&nbsp; Supposedly future kiosks will have the ability to copy movies to an iPod, but I&#39;ll believe that when I see it for under $15.&nbsp; I always feel bad saying a company that&#39;s only a few years old is obsolete and needs to be relegated to oblivion, but most movie rental companies are just ridiculous in today&#39;s economy.&nbsp; And Redbox is amazing, so amazing that I&#39;ll bet they&#39;re a) reading this blog, and b) will send me more passwords for posting about them.&nbsp; Maybe they&#39;ll offer me a job.&nbsp; The New Release / Blockbuster / Hollywood Video / etc., if you&#39;re reading this, please fix the things I said above, make a zillion more dollars, and a) offer me a job, b) offer me money, and c) offer me free rentals.&nbsp; Thank you and cartago delenda est.</p>
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		<title>Redbox-Free Movies</title>
		<link>http://www.bethanyjensen.com/2007/03/12/redbox-free-movies/</link>
		<comments>http://www.bethanyjensen.com/2007/03/12/redbox-free-movies/#comments</comments>
		<pubDate>Tue, 13 Mar 2007 03:57:02 +0000</pubDate>
		<dc:creator>Bethany</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Things I Like]]></category>
		<category><![CDATA[codes]]></category>
		<category><![CDATA[insideredbox]]></category>
		<category><![CDATA[machine]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[nbsp]]></category>
		<category><![CDATA[redbox]]></category>
		<category><![CDATA[releases]]></category>
		<category><![CDATA[rent]]></category>

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		<description><![CDATA[We love Redbox! What?&#160;&#160;You don&#39;t know what Redbox is?&#160; Let me enlighten you&#8230; Redbox is a&#160;big vending machine/ATM machine-looking thing at your local McDonald&#39;s or Smith&#39;s grocery store.&#160; Instead of candy bars, soda, or cash, it vends&#160;DVDs for&#160;only $1 per night.&#160; Yes, even new releases.&#160; They update the movies often.&#160; And it gets better&#8230; You [...]]]></description>
			<content:encoded><![CDATA[<p>We love Redbox! What?&nbsp;&nbsp;You don&#39;t know what Redbox is?&nbsp; Let me enlighten you&#8230;</p>
<p><a href="http://www.redbox.com/home.aspx" target="_blank">Redbox</a> is a&nbsp;big vending machine/ATM machine-looking thing at your local McDonald&#39;s or Smith&#39;s grocery store.&nbsp; Instead of candy bars, soda, or cash, it vends&nbsp;DVDs for&nbsp;only $1 per night.&nbsp; Yes, even new releases.&nbsp; They update the movies often.&nbsp; And it gets better&#8230;</p>
<p>You can rent your&nbsp;Redbox movie at any Redbox and then return it at&#8230;any Redbox.&nbsp; That&#39;s right, you can rent&nbsp;a movie in Orem,&nbsp;UT, and return it in&#8230;Denver, Colorado, or Houston, TX, or New Haven, Connecticut!&nbsp; And it gets still better&#8230;</p>
<p>There are never any late fees.&nbsp;&nbsp;Not ever.&nbsp; It&#39;s $1 per night for as many nights as you keep it, up to somewhere around&nbsp;25 nights, then it&#39;s yours forever to keep.&nbsp; Pretty cool, but it gets even better&#8230;</p>
<p>You can go online and see what movies are in the Redbox you want to go to,&nbsp;then rent it from home&nbsp;so that the machine won&#39;t rent it to some other smart person like you, then you go pick it up!&nbsp; You can see movie ratings and reviews while you&#39;re there on their web page, too.&nbsp; And the best part&#8230;</p>
<p>You can rent Redbox movies for free!&nbsp; Lots and lots of them.&nbsp;&nbsp;In a brilliant marketing ploy, instead of spending millions on commercials they&nbsp;email passcodes to customers&nbsp;good for&nbsp;one free night&#39;s rental,&nbsp;then tell you to email the passcode to your friends so that they can use it, too.&nbsp; You can find passcodes <a href="http://www.insideredbox.com/" target="_blank">here at&nbsp;insideredbox.com</a>.&nbsp; And I personally saw a FOX newscast where Redbox officially said they think that insideredbox.com is great, so you can use the codes with a perfectly clear conscience.&nbsp; The only things to know about using codes is that it charges your card first, then refunds the money if you bring it back after one night.&nbsp; And if you keep it for two nights, it&#39;s charged&nbsp;as if you never had a code in the first place.</p>
<p>We&#39;ve been using Redbox for months now and haven&#39;t ever had a problem.&nbsp; They have kids&#39; movies and exercise videos (who would want one for one night?&nbsp; I&#39;m not sure&#8230;I guess if you want to see if it&#39;s any good or something) and new releases and action movies and dramas.&nbsp; Enjoy!</p>
<p>&nbsp;</p>
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